We really love cool brands that stand out from the rest and Loud Apparel does just that. Loud Apparel brings thoughts of luxury to mind, specifically for children. The brand was started in 2010, an amalgamation of London and Italy. The creativity of London design and the tradition of Italian minimalism make this brand stand out in its fashion-forward style and quality. Aimed at children from the ages of 4 to 12, it promotes versatility and imagination. Although a children’s brand, there is no doubt that fashionable parents will also enjoy the clothes, with the immediate style it brings to their children’s image. The SS13 collection has a fab graphic twist to it, with strong graphic slogan t-shirts to very trendy leather jackets. The colour palette is fresh whites,blacks and gingham we love that classic style. The collection is English 100% organic/fair-trade cotton, making the clothes very comfortable and suitable for the everyday lifestyle of the children but at the same time investment and unique pieces. We cannot wait for the next collection..