#onekindthing

HELLO KITTY KINDNESS APP CREATED TO

COMBAT ONLINE NEGATIVITY

BEENIEBUDSANDCO.COM

FACTS

46% of Brits have experienced unkind messages online

Scientific research claims being kind to others can reduce stress levels

A new Hello Kitty Twitter app hopes to combat negativity online, after nearly
half the nation revealed they have seen or received unkind messages on social media.

Hello Kitty is campaigning for the nation to do #OneKindThing,
whether by using the #OneKindThing app to share messages of kindness
on social media, or via small acts of kindness.

Users sign up via Twitter, the free web application then shares
friendly messages on their Twitter feed, helping inspire others to
also do #OneKindThing for a friend or stranger. Users are able to
share a Hello Kitty image alongside the post, or change their profile
photo and cover picture to show support. Tweeters are then encouraged
to share posts and retweet to help spread kindness far and wide on
social media.

According to scientific research, being kind to others can elevate endorphins, as well as releasing hormones to reduce stress levels.Coinciding with Hello Kitty’s campaign for kindness this summer, the new app encourages Brits to continue to do one kind thing and improve their health in the process.

 CLARA WOOLLER, HELLO KITTY BRAND MANAGER SAID

‘‘People who are kind to their friends, family and strangers become happier and healthier in the long run. These simple acts of kindness can benefit the heart,
reduce anxiety and make everyone a much happier human being. Our
country flourishes when people look out for each other and that is
what Hello Kitty hopes to inspire with the One Kind Thing campaign.’

To use the #OneKindThing twitter app, visit onekindthing.eu

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